Rahi Daneshmand

Founder, Virtue

When Rahi Daneshmand began searching for a healthy energy drink to support his active lifestyle, the options were sparse.

So, in 2017, he launched his own. 

Now sold in more than 30 countries, Virtue drinks is on a mission to ‘share the power of clean energy with people everywhere’.

The two ranges, ‘Virtue Clean Energy’ and ‘Virtue Yerba Mate,’ have quickly become popular with healthy living enthusiasts and those looking for alternative options to tea and coffee.

The drinks are made using all-natural ingredients, with zero sugar or calories. Yerba mate, the key natural energy source in one of the ranges, is packed with antioxidants, amino acids, vitamins and minerals.

A graduate from Newcastle University with a degree in economics and business management, Rahi initially worked at finance and food and drink start-ups before launching Virtue.

The drinks have even become a firm favourite with footballers, with the likes of Chris Smalling investing in the business last year.

Born in London to Iranian parents, Rahi has won multiple awards for his endeavours, including being named on The Grocer’s prestigious ‘Top New Talent’ list.

He was also named as a finalist in the Entrepreneur of the Year category at the Nectar Small Business Awards, and was highly commended in the ‘Young Entrepreneur of the Year’ category at the Growing Business Awards.

Party On

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